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The long tail : why the future of business is selling less of more

by: Anderson, Chris, 1961-

Publication date: 2006

Topics: Market segmentation, Internet marketing, Marketing, Internet, Marketing, Advertising as Topic, Commerce, Technology, Telemarketing, Internet, Marktnische

Publisher: New York : Hyperion

Collection: inlibrary; printdisabled; internetarchivebooks; delawarecountydistrictlibrary; china; americana

Digitizing sponsor: Internet Archive

Contributor: Internet Archive

Language: English

Includes bibliographical references (p. [227]-230) and index

Introduction -- The long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new procedures -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- Coda : tomorrow's tail

Examines the rise of the niche in today's economy, thanks to a breakdown in the barrier between supply and demand and the increasing availability of everything to everyone, and assesses the implications of this new economic model for business